About
ME
Hi my name is Tom Lane,
Adelaide based commercial photographer and videographer that specialises in Food & Beverage, Product & Service Based Industries. I work with businesses across Adelaide and Australia to develop content based marketing campaigns that help put your business on the map! Adelaide might be my home base but I work across Australia with passionate business owners to tell stories and to create unique and exciting content.
What gives me my edge? With a background in marketing my objectives are not just to create content that looks good but to focus on creating content that is marketable and serves a greater purpose for your businesses marketing! I build content that engages, resonates and creates action with consumers.
For those who don’t know, I have an obsession with the Food & Beverage industry. My very first job was working in a pub serving & busing tables. I loved the way that people were brought together through food. Birthdays, Graduations, Anniversaries and much more shared around a table of dishes prepared with passion and heart. Ever since that moment I have felt connected to the industry, working with restaurants of all different cuisines right across Australia.
My goal has always been simple,
‘To help business owners tell their stories and showcase their product through the medium of photography and videography’
Photography, to me, is more than just a job; it’s an expressive outlet and an enduring passion.
Tom
Looking to keep up with my day-to-day?
Nice things people have said about me...
Tamara Davis
2026-02-27
Recently had Tom Lane in for a shoot at my workplace and honestly couldn’t be more impressed. So professional, easy to work with and the results completely exceeded expectations. The quality, attention to detail and the final images were stunning, he captured everything perfectly. If you’re looking for a photographer who truly knows their craft, Tom is your guy. Highly, highly recommend.
Tony Sav
2026-02-24
Talented. Warm. Welcoming. Accommodating! A pleasure to work with and very talented. Worked with Tom twice and won’t be long until we work together again. Superstar!
Native Avenue
2026-02-17
We engaged Tom for some updated branding photos of our flower farm and farm shop. We were blown away from the very start with his comprehensive proposal and understanding on which aspects would work best for our business. Tom's communication and booking process was super easy, very helpful and set the tone for how the rest of his service would follow. Shoot day was fun, upbeat and we all felt great about the work we were putting out. Extremely easy to work with and the quality of his shots were exceptional. We are so grateful to Tom for caring so much about his work and look forward to working with him again in the future.
Oliver Marshall
2026-02-17
Fantastic experience with Tom. Beautiful photos, a smooth customer experience and delivery of content. Good value as well
Ashley Hunt
2026-02-16
Tom shot for the launch of our new venue and absolutely nailed it. He immediately understood the vibe and delivered exactly what we were after. We’ve since had him back for both photo and video - great creative direction, easy to work with, and consistently produces high-quality media. Highly recommend. @ Frankie's
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Photography
Videography
I’m an Adelaide based commercial photographer working with brands across Adelaide and Australia, specialising in food photography, product photography and commercial photography for hospitality and service based businesses.
My approach goes beyond creating good looking images. It’s about producing strategic photography that supports your marketing, strengthens your brand identity and connects with your audience. From hero food shots and detailed textures to lifestyle and behind the scenes imagery, every shoot is designed to deliver a high value content library you can use across social media, websites and campaigns.
If you’re looking for food photography in Adelaide or a commercial photographer in Australia who understands storytelling, branding and marketing, my focus is on creating imagery that is visually strong, purposeful and built to perform.
I provide commercial videography services in Adelaide and across Australia, creating food and brand focused video content that helps businesses stand out in a crowded digital space.
Specialising in food videography, hospitality content and commercial video production, I create cinematic yet practical videos designed for social media, websites and digital advertising. Every video is guided by strategy and built to stop the scroll, communicate your brand story and drive real engagement.
With a strong background in marketing, my videography is not just about motion. It’s about clarity, emotion and impact. Whether you need short form social content or brand films, I help businesses across Adelaide and Australia turn their story into video that performs.
My Specialties
(P.s click the image to see more like it)
Food & Beverage
Food & Beverage is where my passion began and it’s still at the core of my work today. I create photography and video that goes beyond making dishes look good, focusing instead on telling the full story of your venue, your people, and your offering. From behind the scenes prep and service through to hero dishes, ambience, and customer experience, my work is designed to capture the feeling of being there. With a strong understanding of hospitality workflows and marketing, I produce content that’s not only visually striking but built to perform across social media, websites, and campaigns.
Commercial & Studio
My commercial and studio work is all about control, clarity, and consistency. Whether we’re shooting in studio or on location, I create polished, intentional imagery that aligns with your brand and communicates professionalism at every touchpoint. From clean product sets to brand campaigns and marketing assets, each shoot is carefully planned to ensure the final content is versatile, on-brand, and ready to be used across multiple platforms from websites and ads to social and print.
Trade & Service Based
Industries
I work closely with trade and service based businesses to create content that builds trust and shows what you actually do not stock photo versions of it. By documenting your process, team, tools, and real working environments, I help turn everyday operations into strong marketing assets. The focus is on authenticity, professionalism, and clarity, creating content that positions your business as reliable, experienced, and worth choosing in a competitive market.
Event & Cooperate Function
For corporate functions and events, my focus is on capturing energy, connection, and key moments as they unfold. I work discreetly and efficiently to document the experience without disrupting it, delivering a mix of candid moments, atmosphere, branding details, and polished hero shots. The result is a content set that reflects the professionalism of your event while giving you high-impact visuals for post-event marketing, internal use, and future promotions.
Product
My approach to product content is strategic and story driven. I create high quality imagery and video that showcases your product in a way that feels premium, intentional, and aligned with your brand identity. From clean studio shots to lifestyle driven content, each shoot is designed to highlight details, functionality, and emotion while also delivering a versatile content library that can be used across Ecommerce, social media, advertising, and launch campaigns.
